Start & Grow
Your first campaign needs one job
Choose one useful result for your first email, then make every part of the campaign support it.
Read articleThe Thunk Mail Blog
Useful ideas for thoughtful email.
Latest articles
Writing & DesignWrite a useful campaign in one focused session
Gather one source of truth, draft the factual middle first, and finish a clear campaign before the work expands.
Trust & PerformanceInbox placement begins before you write the email
Check sender identity, list quality, and negative delivery signals before spending time on campaign copy.
Business PlaybooksA welcome email that helps the first purchase happen
Turn a new signup into a useful first shopping step without cramming the whole store into one message.
Retention & OperationsBuild an annual email calendar around customer decisions
Plan email from the dates customers need to decide, then work backward through the facts, approvals, and operating limits required to help them.